STRATEGY IN AFTER-SALES SERVICES
STRATEGY IN AFTER SALES SERVICES
In after-sales services, needs-based strategic positioning should be made with the aim of reducing costs
and providing quality service with differentiated service types, price differentiation and price differentiation by taking into account the needs of customers. The reason for needs-based positioning
is that it is difficult to heterogeneously segment after-sales customers according to their characteristics (behavioral, demographic, socioeconomic, etc.), business lines, jobs and
fields they work in, and to ensure homogeneity within each segment.


